Attn: CEOs and Company Founders, Let's Talk!

"We Help Companies Like Yours Grow Their Business by Integrating Marketing, Strategy, Sales, Operations and Financial Management Into One Outbound Revenue Capture Program"

. . . and We Offer a  100% Money Back Guarantee in Writing

(Does Your Lawyer or Accounting Firm Do That?)

Growing a business is never easy and in today's economic environment it can become almost overwhelming.

Daily, you have to deal with the high cost of salespeople who don't hunt for new business, increasing marketing investments that generate minimal leads, the costs of operations department that are spiraling out of control and finding new market gaps to expand your firm's potential for success.  

All of these variables whether working in tandem by themselves or simultaneously can reduce your firm's potential for sustained, year over year revenue growth.

But . . . we can help.

As the CEO and founder of The CxO Group and a managing partner of the Value Forward Group, we are part of the largest business success firm in North America with 20+ plus coaches.

Since 2001, we have worked with product and service firms of all types including telecom, oil and gas, software, electronic, staff aug, project work, managed service, VARS, manufacturers and system integrators helping them build a business growth success model based on best practices.

Our primary client base is firms that do $1 million to $100 million a year in annual revenue.

But because our strategies are so unique, global players have called us to work with them after hearing about our proven success methods and strategies. Companies like I.B.M., Microsoft, Spherion, Accenture, Informatica, MicroStrategy, Deltek, Patni, Navitaire, Progress Software, Enterasys Networks, Lanier, CBIZ, Hughes Software Worldwide, Tyco – American Software, and many more.

So why would all of these large companies call us? They have plenty of coaches, consultants and advisors falling all over them trying to sell them their services.

We never solicited any of them.

We never sent them direct mail; we never cold called them on the phone telling them how great we are and we never met them at a tradeshow. In fact, we never even went to their offices and made a sales presentation . . . they all hired us . . . over the phone . . . to deploy Value Forward Coaching programs.

They called us . . . and just bought.

Why?  Because we have a copyrighted, best practice method we use with firms like yours called the Value Forward Method on how to grow your business . . . and it works.

We know that revenue capture success is a company responsibility
. . . not just the sales team's.

And that's the point.

Through our unique process, we holistically analyze your entire business. We assess your marketing, sales, financial management, operations and strategy directions . . . all at the same time.

We take apart your company, brick by brick, and evaluate your entire business success model. Once we have completed this holistic success assessment, we then give you written detailed step by step recommendations for every department and then coach you and your management team . . . one on one on our suggestions.

Unlike you, we are not emotionally attached or
financially attached to your company.

So, like a doctor, we give you a complete health check of your business that gives you unbiased specific strategic and tactical suggestions that will start growing your business . . . today.

Is Your Business Handcuffing You To Undesired Exit Strategies?

Often, when we talk with CEOs, we are surprised to discover that many of them do not have an exit strategy that is viable. They may think they do because they have revenues and profits, yet there is really nothing . . . for a buyer to buy.

Why?

Because business buyers (and investors and even family members) want to purchase a company whose success is not dependent on one key customer or corporate executive or one salesperson. But, when companies have not created a replicable or scalable revenue capture model that can operate without them, it handcuffs them into limited exit strategy options that many times just frustrate the business principals, investors and founders.

We Can Help You Build a Replicable and
Scalable Revenue Capture Program

Through our planned premeditated process, we can show how to link all of your departments together into one outbound revenue capture program, where your company as a whole works together to generate revenue. By using our copyrighted approach, you can increase your business valuation and give yourself unlimited options if you ever decide (or not decide) to sell your business.

We are the ONLY firm that offers a 360° Business Success Assessment and Recommendations Program

I know you are skeptical. I understand that.

But my firm and our partners are the real thing. We have been in the business since 1984. We have held the positions of CEO's, Senior Vice Presidents of Sales and Marketing, Vice Presidents of Operations and Customer Service, Vice Presidents of Strategy and COO and company founders in different software, technology and professional service companies both public and private with annual revenues up to $900 million a year.

Additionally, at the Value Forward Group, weekly we work with businesses like yours that are family run, VC funded players, mature operating companies, divisions of global 1000's and start-ups.

Here are Three Reasons Why We Are Different

1. We are the only firm that offers this program. Other advisors or consulting companies only offer silo advisement as a marketing coach or a sales trainer, and accounting firms as a rule don't proactively give advice. Additionally, pure strategy consultants only work with billion dollar global 1000 firms so they can charge them a $1 million for their advice. To be honest, you could train your sales team 10 times and they could still fail because you might be selling blue shoes to a red shoe market. Or you can spend $20,000 on a new web site design and still not get any inbound, qualified leads. That's why you need our 360° Business Success Assessment and Recommendations Program for your whole business . . . because all of the departments must work together.

2. We have a proprietary best practices database to determine what best practices are that no one else can duplicate. Through this database, we deploy five specific business drivers to determine what a client recommendation should be. So when we have a hypothesis, we validate it first to make sure it will work for you.

3. We offer a 100% money back guarantee in writing so if you are not satisfied, we will refund your investment . . . that's it . . . no small print.

In fact, our strategy, marketing and sales methods are so unique, C.I.O. Magazine flew an editor into Atlanta to interview our senior thought leader, Paul DiModica personally for three hours and then recommended our success methods in their magazine!

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"If marketing and selling computer software and services were an Olympic sport . . . Paul DiModica would be tested for steroids."
Jerry Gregoire, C.I.O. Magazine (Chief Information Officer Magazine)

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The 5 Best Practice Success Drivers We Use To Assess Your Needs

1. Since 2001, the Value Forward Group has published the weekly newsletter called High Tech Success the world's largest business success newsletter with over 100,000 subscribers in 110 countries. During the last 9 years, we have spent hundreds of thousands of dollars building this newsletter to where it is today. Every week, when we mail out our best practices newsletter, we receive between 100 and 1,000 responses and comments from our subscribers (CEOs, VP's of Sales, VP's of Marketing, VP's of Operations) about our content of the week. Our readers give us input and add to our best practice knowledge so much so that in many ways our newsletter has become a research repository for us on success best practices. And we have been collecting this knowledge for 9 years!

2. We have coached over 520 technology, software and professional services companies in multiple areas during the last 9 years and we learn successful best practices from each.

3. At the Value Forward Group, we are linked into many third party, independent research companies like Forrester Research, Gartner, Accenture and many others to help assess a hypothesis we may have about your firm and its needs.

4. Additionally, we are also connected to the largest financial, real time database of profit and loss statements in North America that is operated by 22,000 CPA firms. This allows us to get detailed financial statement comparison between you and your business competitors in the geography you operate in . . . in real time! This helps us understand your business costs and offering pricing objectives as compared to your market.

5. Our collective backgrounds as CEO's, company founders, VP of Sales and Marketing, VP of Strategy and VP of Operations and Customer Service, all in technology, software and professional service companies is unusual . . . to say the least. Often, VPs of Sales and Marketing are NOT also a VP of Operations and Customer Service in different companies. So, our diverse management background gives us an atypical holistic business understanding on how to link your departments together to increase company success.

With these five best practices drivers in place, once we analyze and assess your business success model, we then confirm our recommendations against this database management tool to give you specific observations and detailed, non-fluffy recommendations in writing on how to grow your business.

This process, the Value Forward® method, is a one-of-a-kind business model health check that will provide you a blueprint of what actions you need to take to grow your firm to the next level.

I offer a 100% Money Back Guarantee

Because we are so confident about our Value Forward 360° Business Success Assessment and Recommendations Program, I offer you in writing, a 100% Money Back Guarantee.  If for any reason, you are not 100% satisfied with our recommendations and management team coaching, we will refund your engagement fee. That's it. There is no fine print.

So, Why Do We Offer You A Money Back Guarantee?

Your lawyer doesn't do it. They just give advice and then bill you.

Your accounting firm usually won't even call you back unless you track them down. And if you get audited by the I.R.S., they're not going to give you a refund because they gave you bad accounting advice.

The reason the Value Forward Group offers this money back guarantee is because in 9 years, no one has ever asked for their money back.

So, if you are seeking, a proven step-by-step process on how to grow your business and want to build a replicable and scalable revenue capture machine that works in any economy, then our Value Forward 360° Business Success and Recommendations Program is for you.

With our written 100% money back guarantee – you have nothing to lose . . . and everything to gain.

And I want to help.

So, please call me personally today at 972.727.6880 or fill out the form below, so we can chat about the details of our companywide success program one on one and on how we can personally custom fit our services to your business objectives and budget.

Let's work together.

To your Success,

Rick Erling
CEO
The CxO Group
972.727.6880

PS. Please call me or fill out the info form below today, because our success model only allows us to work with a finite number of clients at any given time and of course you are protected in writing by our 100% money back guarantee at all times.

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The CxO Group, LLC

Dallas, Texas

(972) 727-6880

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