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The CxO
Group, LLC is a
managing consulting
partner
of the Value Forward Network.
With consulting partners in five countries, it is
one of the world's largest
management consulting
groups focused on helping companies increase corporate
revenue capture.
Using the
copyrighted
Value Forward Method,
we work with
business owners,
CxO's and executive
teams to integrate
financial
management,
marketing
methodology, sales
process and
corporate strategy
and operations into
one outbound revenue
capture program to
help companies grow.
Our
Management Team
is made up of former
CEOs, VPs of Sales,
VPs of Strategy, VPs
of Marketing and VPs
of Operations,
Senior Management and Serial
Entrepreneurs.
The CxO Group
uses a hybrid
advisement model to
help drive company’s
success.
We are
CEO Coaches,
Executive Consultants and a
Training Firm
all at the same
time. We advise CEOs
and business owners on action steps to
take to grow
revenues, consultant
with management
staff on best
practices and train
sales and marketing
teams on tactics and
strategies that
work.
Much
like business
forensic analysts,
we first look at
your entire customer
facing communication
and assess the value
your customers see.
Next, we take a
step inside the
four walls of
your company and
compare your
customer facing
value, to the
value you think
you have, and
then measure the
"Value Variance"
gap between the
two.
Once we've
completed our
analysis and
identified the
"Value
Variance," we
write strategic
and tactical
recommendations
on your
corporate
strategy and
marketing
programs and
work in tandem
with you to
close those
gaps.
Then, using a
custom fit
program,
we train your
sales team to
sell to
management more
effectively
using techniques
that are linked
to directly our
recommendations.
At the Value
Forward Group - we
believe
revenue capture is a
company
responsibility.

We
Can Help You.......
* Reduce
sales
cycle
time per
sale
* Reduce
sales
and
marketing
costs
*
Increase
sales
team
closing
ratio
*
Increase
prospect
penetration
*
Increase
inbound
lead
generation
*
Improve
top line
sales
revenue
*
Improve
marketing
return
on
investment
*
Improve
financial
management
and
business
valuation
* Teach
your
team how
to
communicate
your
value to
prospects
In this market, it is
eat . . . or be eaten!!
Today, most product and
service firms pull their value behind them and force
their company into a commodity position with their
competitors. When executives say, "We have great
service," "we are customer centric," or "our offerings
are the best," - they sound just like their competition.
When you market and sell
like your competitors - you become identical to your
competitors... and you have to price your product or
service equal to or less than your competitors.
Instead, Put
Your Business Value In Front of You
To grow your firm in this
market, you need to integrate your sales, marketing, and
strategy programs into one outbound revenue capture
approach focused on communicating your business value up
front so prospects see you differently than your
competition.
Build a Replicable, Scalable, Premeditated
Revenue Growth Process
Through
our program, we assess and evaluate your business from
your prospect’s point of view, then from the management
team’s point of view. Using a
holistic 360° approach, we
assess and make strategic and tactical recommendations
on your marketing,
website, branding,
strategy, sales process,
sales management, operations, product service pricing
and naming, business metrics, management reporting,
compensation plans, company name,
marketing gap
analysis, partnerships, new business opportunities
and more.
Then, using
our copyrighted methodology, we advise
CxO’s
on specific detailed action steps to implement and close
the gap between how you see yourself and how prospects
see you, consult
with management staff on best practices and
train sales and
marketing teams with
custom fit programs based on our recommendations.
Once, implemented, these tactics and strategies put
your business value in front of you so your prospects
see you differently than your competition and take
action steps to buy…
In this market,
it is hunt now .
. . or be eaten
later!
Marketing,
Sales, Corporate
Strategy, And
Business Alliances
Cannot Operate As
Stand-alone Silos.
To help firms
succeed, we use a
360° business value
assessment and
implementation
approach
to understand how
your firm can create
business value that
can be marketed and
sold to help achieve
the goal of
corporate revenue
enlargement.
Through our Value
Forward™ Business
Growth Programs, we
analyze your sales,
marketing, financial
performance, corporate
strategy and
operations
approaches as a new
prospect would and
then develop
specific action
steps to increase
your business
success, improve
profit margins and
drive new business
growth using our
integrated company
capture approach.
Win Business -- Grow
Revenue
In today’s economy,
selling products and
services is not
easy. At the end of
the day, getting new
contracts or
purchase orders is
the key to growing
your top line
revenue.
Our Client Base
During the last
seven years, we have
worked with over 500
product and
service-based
companies creating
these programs. We
work with a diverse
mix of product and
service-based
companies including
small and mid-tier
businesses, global
100 companies,
family run
businesses,
associations,
venture capital
funded businesses,
strategic partner
focused players,
privately-held
companies and
start-ups. Through
our approaches, we
provide our clients
with custom designed
sales, marketing,
and strategy best
practice programs
that are tactically
implemented.
Build a Replicable,
Premeditated Revenue
Growth Process
Through the Value
Forward programs and
services, we can
help you create a
defined business
growth strategy that
is premeditated.
In this market,
it is hunt now .
. . or be eaten
later!

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Our methods are
recommend
by......
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Our methods have
been featured in.....
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Investor’s Daily,
the New York Times,
Fox News, Selling
Power Magazine,
Sales and Marketing
Magazine, CIO
Magazine, CFO
Magazine,
Entrepreneur
Magazine, Training
Magazine, Marketing
Magazine, Transport
Times, Computer
World Magazine,
Entrepreneur Radio,
Chicago Tribune, The
Cleveland Sunday
Paper, Kansas City
Small Business
Monthly, The
Manager's
Intelligence Report,
Agent's Sales
Journal, Executive
Travel Magazine,
Wisconsin
Professional
Journal, Time
Compression
Technologies
Magazine, Minorities
and Women Magazine,
Broker Agent News,
World Fence News,
Affluent Magazine,
Value Added
Partners, The
Merchant Magazine,
Pennsylvania
Business Central
Magazine, and many
others.
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Client Success
Examples.....
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“The CxO Group
exceeded all my
expectations.
They delivered
on all the
project
objectives and
then some. The
work was on
time, on budget,
strategically
oriented and has
immediately
produced
measurable
results. My
company has seen
results in the
first ninety
days that we
were not
expecting within
the first year.
I would
definitely
recommend the
CxO Group.
Thanks again CxO
Group"
David B. -
President
(Services
Company)
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Sales ROI from The CxO
Group, LLC
The CxO Group shortens sales
cycles by providing a direct access to the decision
maker methodology. Clients report a 50% - 150%
improvement.
In this example, a sales
team
works on 1800 opportunities throughout the year.
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| Opportunity to Close Ratio
Before The CxO Group |
25 to 1 |
| Percent
Improvement with The CxO Group
Methodology |
50% |
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Incremental Deals Won Using CxO |
34 |
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@ Average
Deal Size of $10,000 |
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$340,000 Incremental Revenue for Sales Team |
"The CxO Group presented
us
with new selling and marketing techniques that enabled
us to generate profitable sales growth. They provided
my team with new skills and avenues to generate profitable
revenue. They've saved us precious time, during the
selling cycle."
Cal B. - Vice President
(Supplier / Manufacturer to Fortune 500 Retail Firms)
"Your
workshops
are
concise,
professional
and very
informative.
I picked
up some
excellent
information
that
will
definitely
make our
sales
team
more
efficient."
Steve T.
- Vice
President
(Display
Products
Manufacturer)
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