|
 The CxO
Group, LLC is a
managing consulting
partner
of the Value Forward Network.
Using the
copyrighted
Value Forward Method,
we work with a mix
of product and
service-based
companies including
small and mid-tier
businesses, global
100 companies,
family run
businesses,
associations,
venture capital
funded businesses,
strategic partner
focused players,
privately-held
companies and
start-ups to
integrate financial
management,
marketing
methodology, sales
process and
corporate strategy into
one integrated outbound revenue
capture program to
help companies grow.
Our
Management Team
is made up of former
CEOs, VPs of Sales,
VPs of Strategy, VPs
of Marketing, VPs
of Operations,
Senior Management and Serial
Entrepreneurs
that leverage a hybrid
advisement model to
help drive company’s
success.
We are
CEO Coaches,
Executive Consultants and a
Training Firm
all at the same
time.
In this market, it is
eat . . . or be eaten!!
Today, most product and
service firms pull their value behind them and force
their company into a commodity position with their
competitors. When executives say, "We have great
service," "we are customer centric," or "our offerings
are the best," - they sound just like their competition.
When you market and sell
like your competitors - you become identical to your
competitors... and you have to price your product or
service equal to or less than your competitors.
Instead, Put
Your Business Value In Front of You
To grow your firm in this
market, you need to integrate your sales, marketing, and
strategy programs into one outbound revenue capture
approach focused on communicating your business value up
front so prospects see you differently than your
competition.
Build a Replicable, Scalable, Premeditated
Revenue Growth Process
 To help firms
succeed, we use a
360° business value
assessment and
implementation
approach
to understand how
your firm can create
business value that
can be marketed and
sold to help achieve
the goal of
corporate revenue
enlargement.
Through our Value
Forward™ Business
Growth Programs, we
analyze your sales,
marketing, financial
performance, corporate
strategy and
operations
approaches as a new
prospect would and
then develop
specific action
steps to increase
your business
success, improve
profit margins and
drive new business
growth using our
integrated company
capture approach.
Much
like business
forensic analysts,
we first
assess and evaluate your business from
your prospect’s point of view.
Next, we take a
step inside the
four walls of
your company and
compare your
customer facing
value, to the
value from
the management
team’s point of view
and measure the
"Value Variance"
gap between the
two.
Once we've
completed our
analysis and
identified the
"Value
Variance," we
write strategic
and tactical
recommendations
on your
corporate
strategy,
financial
management,
sales and
marketing
programs.
Our next phase
is to work in
tandem with you
to close the
gaps. Here, we
advise CEOs and
business owners
on action steps
to take to grow
revenues,
consultant with
management staff
on best
practices and
train marketing
and sales teams
on tactics and
strategies
to
sell to
management more
effectively
using techniques
that are aligned
to our
recommendations.
We
believe
revenue capture is a
company
responsibility.
We
Can Help You.......
* Reduce
sales
cycle
time per
sale
* Reduce
sales
and
marketing
costs
*
Increase
sales
team
closing
ratio
*
Increase
prospect
penetration
*
Increase
inbound
lead
generation
*
Improve
top line
sales
revenue
*
Improve
marketing
return
on
investment
*
Improve
financial
management
and
business
valuation
* Teach
your
team how
to
communicate
your
value to
prospects
Our Client Base
During the last
seven years, we have
worked with over 500
product and
service-based
companies creating
these programs. We
work with a diverse
mix of product and
service-based
companies including
small and mid-tier
businesses, global
100 companies,
family run
businesses,
associations,
venture capital
funded businesses,
strategic partner
focused players,
privately-held
companies and
start-ups. Through
our approaches, we
provide our clients
with custom designed
sales, marketing,
and strategy best
practice programs
that are tactically
implemented.
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Our methods are
recommend
by......
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Our methods have
been featured in.....
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Investor’s Daily,
the New York Times,
Fox News, Selling
Power Magazine,
Sales and Marketing
Magazine, CIO
Magazine, CFO
Magazine,
Entrepreneur
Magazine, Training
Magazine, Marketing
Magazine, Transport
Times, Computer
World Magazine,
Entrepreneur Radio,
Chicago Tribune, The
Cleveland Sunday
Paper, Kansas City
Small Business
Monthly, The
Manager's
Intelligence Report,
Agent's Sales
Journal, Executive
Travel Magazine,
Wisconsin
Professional
Journal, Time
Compression
Technologies
Magazine, Minorities
and Women Magazine,
Broker Agent News,
World Fence News,
Affluent Magazine,
Value Added
Partners, The
Merchant Magazine,
Pennsylvania
Business Central
Magazine, and many
others.
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Client Success
Examples.....
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“I
have
worked
with The
CxO
Group
since
2006 and
they
consistently
provided
strong
CEO
coaching
advice
and
proven
success
recommendations
to a
broad
range of
business
owners
and
senior
executives
of
global
1000
companies.
Through
their
guidance,
they've
helped
many
firms
increase
their
revenue
capture
process
and
improve
business
operational
efficiencies.
If you
are
seeking
a
business
mentor
to help
you
succeed,
then
Rick
Erling
of The
CxO
Group is
the
business
coach
for
you.”
Paul
DiModica
- CEO -
The
Value
Forward
Group
“Rick
is an
excellent
business
strategist.
His
enthusiasm
and
knowledge
of
revenue
growth
strategies
coupled
with his
excellent
people
skills
make him
a great
person
to know
and work
with. He
is a
true
professional
who can
benefit
anyone
that
wants to
improve
their
business
results
and
bottom
line.”
Russ
Smith -
Senior
Vice
President
-
Teletech
“I had
the opportunity to work with Rick and graphically
record his speaking session at Meeting Professionals
International on "Using Thought Leadership to
Increase Success". Rick outlined several ways to
improve success for small and large businesses
alike. Not only did Rick have great content, but he
was also a dynamic story teller. I would recommend
him to anyone looking for a corporate meetings and
events speaker.”
Heather Willems -
Principal - ImageThink
“Rick
Erling
of The
CxO
Group is
a
bottom-line
business
speaker
and his
presentation
at
Meeting
Professionals
International
in
Cancun
filled
the room
with
concepts,
insights
and
dozens
of
'do-able'
ideas
that
will
help me
change
my
business
and my
life.
The
thought
leadership
concepts
he
delivered
taught
me how
to
increase
market
share
and
profitability
by
communicating
compelling
customer-owning
value. I
would
recommend
Rick as
an
excellent
fit for
any
company
or
association
that
wants
the
"straight
goods"
on how
to
differentiate
themselves
and
increase
their
corporate
value
and
personal
success.”
Deborah
LeRoy -
President
/ CEO -
DCI
Groups
"The CxO Group presented
us
with new selling and marketing techniques that enabled
us to generate profitable sales growth. They provided
my team with new skills and avenues to generate profitable
revenue. They've saved us precious time, during the
selling cycle."
Cal Baumann - Vice
President - PEM America
“The CxO Group
exceeded all my
expectations.
They delivered
on all the
project
objectives and
then some. The
work was on
time, on budget,
strategically
oriented and has
immediately
produced
measurable
results. My
company has seen
results in the
first ninety
days that we
were not
expecting within
the first year.
I would
definitely
recommend the
CxO Group.
Thanks again CxO
Group"
David
Buskirk -
President -
Colin County
Blinds
"Your
workshops
are
concise,
professional
and very
informative.
I picked
up some
excellent
information
that
will
definitely
make our
sales
team
more
efficient."
Steve Teas
- Vice
President
- Entech
Signs
"As a CEO
of a growth
directed
company I
have worked
with the
Value
Forward
Group for 3
years.
During this
time they
have advised
us on our
product and
service
offerings,
branding,
pricing,
marketing,
sales
process,
operations
structure
and
financial
management P
and L layout
and
scorecards
to measure
our
performance.
As CEO
coaches, the
total
business
knowledge
and best
practices
thought
leadership
is very
detailed and
unusually
unique.
Through this
guidance we
have
increased
our total
company
performance
and reduced
our business
operating
expenses
while
simultaneously
growing our
business."
Joe Mosed,
CEO - DSS
Systems,
Inc.
In this market,
it is hunt now .
. . or be eaten
later!
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Sales ROI from The CxO
Group, LLC
The CxO Group shortens sales
cycles by providing a direct access to the decision
maker methodology. Clients report a 50% - 150%
improvement.
In this example, a sales
team
works on 1800 opportunities throughout the year.
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| Opportunity to Close Ratio
Before The CxO Group |
25 to 1 |
| Percent
Improvement with The CxO Group
Methodology |
50% |
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Incremental Deals Won Using CxO |
34 |
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@ Average
Deal Size of $10,000 |
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$340,000 Incremental Revenue for Sales Team |
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