How to Grow Your Business Seminar

 

Business Growth Strategy

Sales and Marketing Management

Best Practices and Benchmark Seminar

 

Sales Training / Sales Management                Marketing Methodology / Planning

Strategy / Management Consulting                  Executive / Entrepreneur Coaching

Website Marketing Strategies                            Business Growth Strategies

                

Discover the best practices for corporate strategy, sales management, and marketing tactics in this 2-day dynamic and interactive seminar on how to grow your business!

 

This is a 2-day interactive roundtable of best practices, featuring step-by-step detailed information on how you can implement specific action strategies and techniques to maximize your business growth.

 

This seminar content is based on independent research from third-party research companies, surveys and the Value Forward™ Business Growth Program team experience working with over 500 companies during the last seven years.

 

Who should attend:
This two-day, dynamic and interactive seminar is designed for senior management teams seeking to grow their business. Attendees include CEO's, Presidents, Business Owners, VP's of Sales, VP's of Marketing and Business Development Managers of small to medium-sized businesses.

 

To help with your needs, please tell us more by calling us at (972) 727-6880 or email info@thecxogroup.com.

 

AGENDA:

Session One (8:00 am - 8:30 am)

• CEO Power Strategies -- Who are you? Who do you want to be?

Session Two (8:30 am - 12:00 noon)

• Top six successful business models to grow your company -- Which is correct for you?
• Horizontal marketing versus vertical industry marketing -- How to build a revenue growth machine
• The top 15 mistakes that senior management teams make that hamper their business growth
• How to prototype your most likely buyers to reduce marketing costs and shorten sales cycles
• Top 15 sales metrics to manage your sales team's performance
• Top 7 marketing metrics to manage your marketing performance
• Why management prospects buy and how to use this knowledge to drive corporate revenue
• Discover the five main reasons why most product and professional service firms are missing their revenue pro forma’s and the correct techniques to deploy now to change your success outcome
• The best mathematical method to calculate accurate sales forecasts on a regional and national basis to increase your firm’s operations and engineering utilization rates.

Session Three (1:00 pm - 5:00 pm)

• How to calculate and evaluate lost sales analysis to manage and accelerate sales productivity of individual sales account managers and sales territories
• How to develop and deploy the 5-year revenue replacement model
• How to set up sales forecast and sales pipeline management systems that are easy to administer and increase operational efficiencies.
• Why most web sites do not generate sales leads and how to dramatically change your  conversion rate of unique web site visitors into sales prospects
• Why most "Relationship Marketing" methods fail and how to use "Transactional Marketing" methods to increase revenue immediately
• How to use the Internet to "test" new product and service offerings and identify new market gaps.
• How to hire the right sales management and marketing management team to lead your sales staff
• How to hire the right salespeople to match your current sales model and increase their sales success
• How to increase inbound lead generation for your team through though leadership web sites
• Why most firms fail when they use branding or their company name and how to reposition your firm to grow based on the deployment of "Revenue Branding Marketing"
• How to develop a Sales Value Proposition brand

Session Four (7:00 pm - 9:00 pm)

• Developing a sales value proposition brand for your company

 Session Five (8:00 am - 12:00 noon)

• How to develop market gap analysis programs to identify your market and services demand factor and discover new business niches to attack
• How to manage marketing more profitably and calculate marketing ROI
• How to manage tradeshow investments to maximize your event success
• The best tactics needed to create a corporate eNewsletter that generates more leads than your sales force can handle
• How to use B2B email to generate qualified sales leads at a low cost
• How to launch Business-to-Business seminars to attract qualified C-level prospects
• How to select, deploy and maximize strategic partnerships to help your firm increase corporate revenue and lower sales operating costs
• Functional and tactical elements of a strategy plan and how to use its information to help your sales and marketing teams increase revenue

Session Six (1:00 pm - 4:00 pm)

• How to reposition your product and services offering to bypass commodity
• How to use your price as business weapon
• How to develop a "value forward" marketing program and position yourself as a thought leader so prospects become buyers
• How to deploy market gap analysis for new sales markets, manage existing markets and make senior management decisions immediately to increase revenue
• How to create a CEO Business Development Growth Scorecard to manage your corporate strategy, sales and marketing departments more effectively
• How to create a 60-day action plan to launch, monitor and implement your sales, strategy, and marketing programs to immediately increase your revenue opportunities
• How to link corporate strategy, marketing and sales into one revenue capture program

Session Seven  (4:00 pm - 5:00 pm)

• Seminar Recap -- Action steps outline to grow your business.