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Delivering Value
So you
want new
and
existing
customers
to sit
up and
take
notice
of your
product
or
service.
What is
your
unique
selling
proposition?
Is your
product
or
service
‘hitting
the
mark’ in
terms of
value?
Avoid
Commodity
Selling
The
reality
is, most
salespeople
tend to
turn a
very
unique
product
or
service
into a
commodity
in the
buyers
mind. As
a
result,
the sale
ends up
being a
price
war and
much
harder
work
than it
need be.
If you sell by price, you will die by price
Most
business people are familiar with this statement - yet time and
again I am confronted by salespeople who justify their inability
make a sale by using "price" as the issue.
Let us help turn your firm into Hunters!
|
Click now to download a one page Sales Team Training Guide
|
Are the
majority
of your
sales
below
the
level of
Vice
President?
Are you
forced
to
consistently
discount
your
product
or
service?
Do you
set your
prices
based on
your
competitors’
prices?
If so,
you may
be
operating
in “The
Commodity
Zone.”
Our sales training and strategy programs are designed to help you and your sales team "become a peer in the boardroom, instead of a vendor waiting in the hallway®." Through specific Value Forward sales training techniques and methods, we teach you how to put your business value in front of you, moving you out of “The Commodity Zone” so your prospects see you as strategic advisor and take action steps to buy.
Selling is a zero sum game – you win or you lose. Through our Value Forward Selling® sales training approach, we help you win more and lose less.
Today, most sales training methods are based on fluffy platitudes and theory that doesn’t really work. They sound great, but sales teams stumble to implement their techniques and they fail and fall back into their old “auto selling” approaches. |
Sales success happens when the sales team uses a premeditated process that is linked to marketing and strategy leadership. Sales teams fail when they do not have strategic guidelines or tactical training that informs them on who they should sell to, what those prospects will buy, and how those prospects need to be sold.
The CxO Group’s Value Forward™ sales training program uses a systematic best practices approach that has trained over 30,000 salespeople during the last 7 years, and is based on separate best practices inputs including:
-
Input we receive daily from our readership of The CxO News and BDM News™ – the world’s largest sales strategy newsletter
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Third party research from independent business management consulting firms like Gartner, Forrester, etc.
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Best practice observations from the over 500 firms the Value Forward Group has worked with one-on-one including global 1000 companies. Family run businesses, mature businesses, VC funded companies, established mid-tier companies and start-ups.
