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Let us help turn your firm into Hunters!
Are the majority of your sales below the level of Vice President? Are you forced to consistently discount your product or service? Do you set your prices based on your competitors’ prices? If so, you may be operating in “The Commodity Zone.”
Our sales training and strategy programs are designed to help you and your team "become a peer in the boardroom, instead of a vendor waiting in the hallway®." Through specific Value Forward tactical techniques and methods, we teach you how to put your business value in front of you, moving you out of “The Commodity Zone” so your prospects see you as strategic advisor and take action steps to buy.
Selling is a zero sum game – you win or you lose. Through our Value Forward Selling® approach, we help you win more and lose less.
Today, most sales methods are based on fluffy platitudes and theory that doesn’t really work. They sound great, but sales teams stumble to implement their techniques and they fail and fall back into their old “auto selling” approaches.
Sales success happens when the sales team uses a premeditated process that is linked to marketing and strategy leadership. Sales teams fail when they do not have strategic guidelines or tactical training that informs them on who they should sell to, what those prospects will buy, and how those prospects need to be sold.
The CxO Group’s Value Forward™ sales program uses a systematic best practices approach that has trained over 30,000 salespeople during the last 7 years, and is based on separate best practices inputs including:
- Input we receive daily from our readership of The CxO News and BDM News™ – the world’s largest sales strategy newsletter
- Third party research from independent business management consulting firms like Gartner, Forrester, etc.
- Best practice observations from the over 500 firms the Value Forward Group has worked with one-on-one including global 1000 companies. Family run businesses, mature businesses, VC funded companies, established mid-tier companies and start-ups.