Website Marketing Strategies, Design, Development, Redesign

Is your website sticky? Does your website create web site traffic and generate enough sales leads?

Statistics show that you have about seven seconds to capture someone's attention when they visit your web site. Does your site convince them to stay, or do they leave your site looking for another vendor?

In today's marketplace, nearly everyone has a web site of some kind. However, most companies struggle to see any real business growth from their site. The truth is, no matter how well designed your web site is, it is not successful until it is found by your target market. Millions of buyers are using Internet search engines to find products and services every day. Can they find your company?

It’s no good just having an attractive web-site when what you need is a web presence that converts into sales for you.

Many companies pay way too much for web sites that may look grand and glorious but don’t do anything regarding bringing in more business – at least, no more than a simple, low-cost web site would have. That’s because the “web design wizards” who built them knew a lot about web design but didn’t know all that much about marketing.

The rules by which search engines list sites change constantly. Without updating and taking account of these new rules, a web site can easily become 'lost' in search engine listings.

With a foresight toward Search Engine Marketing, our website methodology is targeted to firms ranging from small business start-ups to mid-size growth directed firms. We will evaluate each and every aspect of your current website to optimize the web pages, graphics, navigational objects and HTML code to ensure that you stay abreast with your competitors.

This is the first step that should be taken with any website and is often enough for small businesses to rank for their search terms - thereby eliminating the need for costly 3rd party SEO firm contracting.

The CxO Group Internet Marketing services including Website Design and Redesign, Search Engine Optimization (SEO) and Marketing (SEM), Pay-per-Click (PPC) Management, Web Hosting, Domain Registration, Search Engine Submissions, Internet Advertising, Graphics and Logo Design, Copywriting, Print Advertising and related services for small to midsized businesses. 

Our website design and strategy consulting services deliver improved businesds performance by helping you:

- Turn your website into a profit center. - Implement website strategies that drive qualified leads. - Identify your key market drivers. - Make your website "sticky" so visitors stay longer. - Develop lead generation campaigns with maximum ROI. - Learn new website marketing strategies for customer growth. - Develop value based branding strategies. - Develop your unique value proposition for competitive advantage. - Differentiate your website marketing from the competition. - Implement missing website marketing best practices. - Identify new under serviced market gaps. - Better understand your target customer base. - Reduce website costs without sacrificing performance. - Create 30 day, 90 day and long term action plans. - Use language that attracts new prospects. - Define the best metrics to monitor your performance.

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Programs:

Web and Graphic Solutions
Web Design and Redesign
Search Engine Optimization
Pay Per Click

Website Assessment and Action Plan

The Website Assessment and Action Plan is a comprehensive analysis based on well-defined and proven processes. We work with your business leaders, understanding business goals, operational needs, market position, competitive landscape, and ongoing technology needs. The CxO Group then helps you evolve an Internet strategy for your enterprise that will maximize lead generation from your website.

The CxO Group's services will benefit

Business startups or established companies that are exploring the Internet, seeking to understand its full array of benefits.

Firms that have already embraced the Internet, but desire to increase the quality and quantity of inbound leads or evaluate the benefits that new developments may have to offer their enterprises.

What we do

(1) We meet with your team to better understand your business, people, goals and challenges.

(2) We evaluate your website from the customers point of view.

(3) We evaluate your website against the best practices of successful growth companies.

(4) We deliver a comprehensive website evaluation with strategic and tactical recommendations and action plans to improve website stickyness and lead generation to help you exceed your sales goals.

(5) We train your team on the techniques for successful implementation.

(6) We provide unlimited executive team phone and email mentoring for 30 days.