Revenue Capture Strategy
e-Newsletter
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Is sending unsolicited e-mails to management effective?
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Should you send unsolicited cold call e-mail to management?
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Is sending unsolicited cold call e-mails to management legal in the
U.S.?
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What kind of e-mail should you send to management?
These
are all reasonable questions for salespeople to ask themselves if
they are trying to reach non-responsive targeted management
prospects. Yes, telemarketing, networking and marketing help
generate leads for sales teams. But, what happens if none of these
action steps generate an inquiry from a management prospect you are
trying to sell.
One way to penetrate the "no talk zone" of management is to send a
cold call e-mail.
Is sending unsolicited e-mails to management
effective?
Sending a cold call e-mail is a risk. You will alienate a percentage
of management prospects by using this method, but statistically you
will get a positive response if you craft your e-mail correctly. Sending
unsolicited e-mail to management can work.
Should you send unsolicited cold call e-mail to
management?
Some of the management prospects you alienate can be aggressively
abusive, ban your company from working with them permanently, or
worse, report you for spam.
Is sending unsolicited e-mails to management legal in
the U.S.?
It depends on what your attorney says. At The Value Forward Network,
we publish newsletters distributed worldwide and last year we mailed
in excess of 15 million e-mails to our opt-in mailing lists. Our
intellectual property law firm says that under the CAN-SPAM Act of
2003.(http://www.spamlaws.com/federal/summ108.shtml#s877)
you should NOT send unsolicited e-mail even if it is a
business-to-business e-mail about legitimate opportunities. Like the
U.S. Junk Fax Act (http://www.keytlaw.com/faxes/junkfaxlaw.htm
) if you do, you can be exposed to potential legal actions against
you and your company.
What kind of e-mail should you send to management? If you send
e-mails to management both solicited and unsolicited, there are
guidelines you should consider when sending your e-mail.
8 Guidelines to Increase Your Cold Call E-Mail
Success
1.
Never send an attachment with your e-mail. Prospects who don’t know
you are not going to open a file and risk a virus.
2.
If you are sending an e-mail, send it from a named individual, not a
company, and always have your company name, web site URL, telephone
number and name in the e-mail signature.
3.
When sending an unsolicited e-mail, keep it short -- less than four
paragraphs.
4.
When sending an e-mail, always use bullets and numbers in the body.
5.
Always describe in your e-mail how your offering can increase
income, decrease expenses or manage risks for the targeted prospect.
6.
Always name other clients in your inquiry e-mail so your prospects
see your value through the eyes of your clients.
7.
Always include an action step for the prospect to take or an action
you will take.
8.
Pay special attention to the subject line of your e-mail -- it
should be less than 40 characters or mention something that will
intrigue your prospect.
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Subject: We work with European Group
Insurance
Dear Mr. Jones.
We are business performance
improvement specialists, and we work with other
management teams to integrate strategy, marketing and
sales into one outbound revenue capture program.
Through our programs and services,
we help executives:
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Reduce marketing costs
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Decrease sales cycle
selling times
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Increase market share
positioning
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Maximize marketing ROI
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Increase sales success
to management
We have worked with management
teams from companies like:
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IBM
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AT&T
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Omine National Medical
Group
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New York
Investment Group
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Tyco
I am just contacting you to see if
we can set up a short 20 minute conversation to chat
about our offerings and see if they might be a good fit
for you and your team.
I will not waste your time.
Please advise.
Regards,
Rick Erling
President
The CxO Group,LLC
www.thecxogroup.com
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Should You Cold Call By E-Mail?
You are taking a risk if you cold call by e-mail.
Only you and your company can make the decision of whether you
should do it. But beware -- although you may be rewarded by getting
through the "no talk zone" of some prospects, you risk upsetting
other prospects you are trying to sell . . . and their legal
department.
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