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Most Companies Pull Their Business Value Behind Them
and Push Themselves into Commodity
| Most businesses
communicate their value based on what their
competitors are doing, how much they think their
customers will pay and how their company’s
management team sees themselves |
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Source:
Kerry Sciandra/The CxO Group, LLC
Jun 05, 2007 05:35:09 |
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(PRLog.Org)
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Dallas, Texas – Many companies today hide their
business value inside their poor marketing and sales
approaches and scare away new prospects and repeat
customers.
According to Kerry Sciandra, a Value Forward
Management Consultant at The CxO Group, LLC
http://www.thecxogroup.com , “Most businesses
communicate their value based on what their
competitors are doing, how much they think their
customers will pay and how their company’s
management team sees themselves.”
“This is wrong”, she advised “When you create sales
and marketing strategies based on your competitor’s
offerings or on your own needs as an owner, you are
just forcing yourself into commodity.” “To help
companies increase top line revenues, we have
launched a new advisor and training practice to help
management teams integrate strategy, marketing and
sales methods into one outbound revenue capture
program.”
For additional information about the Value Forward
business growth method visit
http://www.thecxogroup.com
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About The CxO Group, LLC: The CxO Group, LLC (http://www.thecxogroup.com)
is a pioneer management consulting firm affiliated with
the Value Forward Network. The Value Forward Network is
the recognized thought leader and one of the worlds
largest management consulting groups focused on sales,
marketing and strategy. Using a Value Forward Sales and
Marketing approach we align sales and marketing with
business strategy and goals to increase reach, maximize
marketing ROI, shorten sales cycles and boost top-line
revenues.
The CxO Group works with a variety of verticals, but
specializes in manufacturing, energy, technology, and
telecom. Headquartered in Dallas, Texas, the firm also
publishes The CxO News a national best practices thought
leader e-newsletter. Visit
http://www.thecxonews.com to signup for the free
e-newsletter focused on sales, marketing and business
strategies to increase revenue.
# # #
The CxO Group, LLC
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