Financial Management for Sales and Marketing
Managers
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How Sales and
Marketing Managers Can Use
Financial Management to Increase Their Department
Success
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Are you a sales and marketing
executive who needs to understand profit and loss
statements (P&Ls) and business metrics? Are you looking
for increased staff budgets from your boss and don't
know how to convince them to give you what you need to
be successful? Today sales and marketing management is
not just guesswork. It is knowing how to manage your
department by financial and business metrics.
This teleseminar is designed to
help you learn specific techniques and methods to manage
your department more effectively and increase your
corporate revenue.
You will learn:
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How to manage sales by
financial metrics
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How to manage marketing by financial metrics
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How to calculate return on investment for your
department to drive your boss to take action steps
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How to use financial statements as a strategic
negotiating tool with your staff
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How to read a financial statement to help
increase your department's success
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The top 12 metrics you should manage monthly to
improve team performance
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Why most sales and marketing people don't use
financial statements as a management tool and how to
overcome this hesitation and fear
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How to set up sales and marketing P&Ls
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Discover the best tactics to use with your CFO
or Controller when setting up budgets
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How to set up a sales and marketing scorecard
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How to use sales and marketing financial metrics
to educate your boss on what you are doing
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How to read and understand P&L like an
accountant
. . . and much more.
The CxO Group specializes in business performance
improvement by integrating sales, marketing, business
strategies and financial performance to maximize
corporate revenue growth.
We hold long distance and onsite sales, marketing and
strategy workshops, seminars and training nationwide
including • New York • Orlando • Chicago • Dallas •
Houston • Austin • Las Vegas • Los Angeles • San
Francisco • Denver • Salt Lake City •Tulsa • Buffalo •
Philadelphia • Phoenix • San Diego • San Antonio •
Detroit • Miami • Washington DC • Boston •
San Jose
• Jacksonville •
Albuquerque • Oklahoma City • Raleigh
•
To
help with your financial management needs, please tell us more by calling us
at (972) 727-6880 or email
info@thecxogroup.com
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