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Financial Management for Sales and Marketing Managers

How Sales and Marketing Managers Can Use
Financial Management to Increase Their Department Success

 

Are you a sales and marketing executive who needs to understand profit and loss statements (P&Ls) and business metrics? Are you looking for increased staff budgets from your boss and don't know how to convince them to give you what you need to be successful? Today sales and marketing management is not just guesswork. It is knowing how to manage your department by financial and business metrics.

This teleseminar is designed to help you learn specific techniques and methods to manage your department more effectively and increase your corporate revenue.

You will learn:

  • How to manage sales by financial metrics

  • How to manage marketing by financial metrics

  • How to calculate return on investment for your department to drive your boss to take action steps

  • How to use financial statements as a strategic negotiating tool with your staff

  • How to read a financial statement to help increase your department's success

  • The top 12 metrics you should manage monthly to improve team performance

  • Why most sales and marketing people don't use financial statements as a management tool and how to overcome this hesitation and fear

  • How to set up sales and marketing P&Ls

  • Discover the best tactics to use with your CFO or Controller when setting up budgets

  • How to set up a sales and marketing scorecard

  • How to use sales and marketing financial metrics to educate your boss on what you are doing

  • How to read and understand P&L like an accountant

. . . and much more.

 

 

 

The CxO Group, LLC

Learn how we integrate Strategy, Marketing and Sales

 

 

 

The CxO Group specializes in business performance improvement by integrating sales, marketing, business strategies and financial performance to maximize corporate revenue growth.

We hold long distance and onsite sales, marketing and strategy workshops, seminars and training nationwide including • New York • Orlando • Chicago • Dallas • Houston • Austin • Las Vegas • Los Angeles • San Francisco • Denver • Salt Lake City •Tulsa • Buffalo • Philadelphia • Phoenix • San Diego • San Antonio • Detroit • Miami • Washington DC • Boston •
San Jose • Jacksonville • Albuquerque • Oklahoma City • Raleigh •

 

To help with your financial management needs, please tell us more by calling us at (972) 727-6880 or email info@thecxogroup.com

 

 

 


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The CxO Group, LLC

Dallas, Texas

(972) 727-6880

 

www.TheCxOgroup.com  www.TheCxOnews.com