How to Use Storytelling
as an Advanced Sales Tool
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Sales Training
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To sell
senior management teams, you need to use a business
communication method that positions you as a business
peer instead of a vendor.
Storytelling in the executive office is a polished
premeditated successful sales tool when done correctly
accelerates your sales cycle.
Agenda:
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How to use storytelling as sales tool to
communicate value;
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7 techniques to build your business story in a
logical format so senior executives will listen;
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9 words you should always use when building your
business story;
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Learn how to use cadence, pitch and business
examples while telling your story to generate the
next sales action step;
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How to use storytelling to educate senior
management on technical concepts;
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3 primary types of storytelling methods and which
method to use for different types of business
situations;
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Discover why using traditional case studies pulls
you into a commodity position with senior
management;
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An 8-step outline to build your business story
easily;
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Why using "your brand" in the storytelling
process can spell trouble for your sale!
. . .
and much more.
The CxO Group specializes in business performance
improvement by integrating sales, marketing, business
strategies and financial performance to maximize
corporate revenue growth.
We hold long distance and onsite sales, marketing and
strategy workshops, seminars and training nationwide
including • New York • Orlando • Chicago • Dallas •
Houston • Austin • Las Vegas • Los Angeles • San
Francisco • Denver • Salt Lake City •Tulsa • Buffalo •
Philadelphia • Phoenix • San Diego • San Antonio •
Detroit • Miami • Washington DC • Boston •
San Jose
• Jacksonville •
Albuquerque • Oklahoma City • Raleigh
•
To
help with your needs, please tell us more by calling us
at (972) 727-6880 or email
info@thecxogroup.com
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