The CxO Group, LLC                             (972) 727-6880

How to Use Storytelling
as an Advanced Sales Tool

To sell senior management teams, you need to use a business communication method that positions you as a business peer instead of a vendor.

Storytelling in the executive office is a polished premeditated successful sales tool when done correctly accelerates your sales cycle.

Agenda:

• How to use storytelling as sales tool to communicate value;
• 7 techniques to build your business story in a logical format so senior executives will listen;
• 9 words you should always use when building your business story;
• Learn how to use cadence, pitch and business examples while telling your story to generate the next sales action step;
• How to use storytelling to educate senior management on technical concepts;
• 3 primary types of storytelling methods and which method to use for different types of business situations;
• Discover why using traditional case studies pulls you into a commodity position with senior management;
• An 8-step outline to build your business story easily;
• Why using "your brand" in the storytelling process can spell trouble for your sale!

. . . and much more.

Private On-Site Sales Team Training, Sales Strategy and Marketing Advisement Custom Designed for Your Needs. The CxO Group, LLC is is a Certified Licensed Partner of the Value Forward Network.

We hold workshops nationwide including • New York • Orlando • Chicago • Dallas • Houston • Austin • Las Vegas • Los Angeles • San Francisco  • Denver •  Tulsa • Buffalo • Salt Lake City