Strategic Marketing
How to Turn Marketing into a Profit Center and Build a Competitive Advantage

Marketing Training

Today, marketing is a line position focused on creating revenue by making and implementing strategic decisions that drive corporate performance.

Through this workshop you will learn:

How to turn marketing into a profit center
5 action steps to position your strength against established competitive brands
How to set up a marketing scorecard to align the marketing department’s objectives with the corporate objectives
How to prototype markets and buyers to increase success
How to name and brand new product and service offerings to increase buyer’s acquisition
How to position yourself as thought leader to increase inbound leads for the sales team
3 steps to calculate marketing return on investment so management believes you
6 value positioning options for products and services
How to use price portionality to increase new product and service success

. . . and much more.

Learn how we integrate Strategy, Marketing and Sales

The CxO Group specializes in business performance improvement by integrating sales, marketing, business strategies and financial performance to maximize corporate revenue growth.

We hold long distance and onsite sales, marketing and strategy workshops, seminars and training nationwide including • New York • Orlando • Chicago • Dallas • Houston • Austin • Las Vegas • Los Angeles • San Francisco • Denver • Salt Lake City •Tulsa • Buffalo • Philadelphia • Phoenix • San Diego • San Antonio • Detroit • Miami • Washington DC • Boston • San Jose • Jacksonville • Albuquerque • Oklahoma City • Raleigh •