The CxO Group, LLC                             (972) 727-6880

Strategic Marketing
How to Turn Marketing into a Profit Center and Build a Competitive Advantage

Today, marketing is a line position focused on creating revenue by making and implementing strategic decisions that drive corporate performance.

Through this workshop you will learn:

• How to turn marketing into a profit center
• 5 action steps to position your strength against established competitive brands
• How to set up a marketing scorecard to align the marketing department’s objectives with the corporate objectives
• How to prototype markets and buyers to increase success
• How to name and brand new product and service offerings to increase buyer’s acquisition
• How to position yourself as thought leader to increase inbound leads for the sales team
• 3 steps to calculate marketing return on investment so management believes you
• 6 value positioning options for products and services
• How to use price portionality to increase new product and service success

. . . and much more.

Private On-Site Sales Team Training, Sales Strategy and Marketing Advisement Custom Designed for Your Needs. The CxO Group, LLC is is a Certified Licensed Partner of the Value Forward Network.

We hold workshops nationwide including • New York • Orlando • Chicago • Dallas • Houston • Austin • Las Vegas • Los Angeles • San Francisco  • Denver •  Tulsa • Buffalo • Salt Lake City