Strategic Marketing
How to Turn Marketing into a Profit Center and Build a
Competitive Advantage
Today,
marketing is a line position focused on creating revenue
by making and implementing strategic decisions that
drive corporate performance.
Through this workshop you will learn:
-
How to turn marketing into a profit center
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5 action steps to position your strength against
established competitive brands
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How to set up a marketing scorecard to align the
marketing departments objectives with the corporate
objectives
-
How to prototype markets and buyers to increase
success
-
How to name and brand new product and service
offerings to increase buyers acquisition
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How to position yourself as thought leader to
increase inbound leads for the sales team
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3 steps to calculate marketing return on
investment so management believes you
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6 value positioning options for products and
services
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How to use price portionality to increase new
product and service success
. . .
and much more.
Private On-Site Sales Team
Training, Sales Strategy and Marketing Advisement Custom
Designed for Your Needs.
The CxO Group, LLC
is is a Certified Licensed Partner of the Value Forward
Network.
We hold workshops nationwide
including New York
Orlando
Chicago
Dallas
Houston
Austin Las Vegas
Los Angeles San
Francisco Denver
Tulsa
Buffalo
Salt Lake City
The CxO Group, LLC.
Dallas,
Texas
(972) 727-6880
www.thecxogroup.com
info@thecxogroup.com
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