Strategic Marketing
How to Turn Marketing into a Profit Center and Build a
Competitive Advantage
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Marketing Training
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Today,
marketing is a line position focused on creating revenue
by making and implementing strategic decisions that
drive corporate performance.
Through this workshop you will learn:
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How to turn marketing into a profit center
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5 action steps to position your strength against
established competitive brands
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How to set up a marketing scorecard to align the
marketing departments objectives with the corporate
objectives
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How to prototype markets and buyers to increase
success
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How to name and brand new product and service
offerings to increase buyers acquisition
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How to position yourself as thought leader to
increase inbound leads for the sales team
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3 steps to calculate marketing return on
investment so management believes you
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6 value positioning options for products and
services
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How to use price portionality to increase new
product and service success
. . .
and much more.
The CxO Group specializes in business performance
improvement by integrating sales, marketing, business
strategies and financial performance to maximize
corporate revenue growth.
We hold long distance and onsite sales, marketing and
strategy workshops, seminars and training nationwide
including New York Orlando Chicago Dallas
Houston Austin Las Vegas Los Angeles San
Francisco Denver Salt Lake City Tulsa Buffalo
Philadelphia Phoenix San Diego San Antonio
Detroit Miami Washington DC Boston
San Jose
Jacksonville
Albuquerque
Oklahoma City
Raleigh
To
help with your strategic marketing needs, please tell us more by calling us
at (972) 727-6880 or email
info@thecxogroup.com
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