The CxO Group, LLC                             (972) 727-6880

How to Increase Your Tradeshow Success

and Maximize Your ROI

Attending tradeshows is a huge investment in time, money and staff commitments. Many of you attend tradeshows and go through the same old grind -- tradeshow after tradeshow, hoping to generate qualified leads. To increase your tradeshow return on investment, you must take premeditated action steps before, during and after the tradeshow to maximize its success. This teleseminar is designed to give you tactical and strategic action steps you can do to make your next tradeshow a smashing success.

Learn how to handle marketing and sales set-up, management and follow-up to increase your trade show success.

Agenda

• Top 7 ways to drive traffic to your trade show booth
• How to analyze your trade show booth layout to create "buying curves"
• 5 marketing devices you must have in your trade show booth to be successful
• Discover the correct way to have your sales team communicate your value at tradeshows without scaring away qualified booth attendees.
• How to use the "Hapkido Model" sales approach when your trade show booth is busy
• Learn the "4R's" to increase your trade show presentation success
• Discover why most investments in trade shows are wasted money - and how to avoid this pitfall
• How to use the "6-pack" technique of trade show follow-up to increase attendees' retention of your offering
• Learn to use our pre- and post-show marketing and sales checklists as business tools
• 7 tips on how to create professional excitement in your trade show booth
• How to control trade show costs to increase your ROI

. . . and much more.

Private On-Site Sales Team Training, Sales Strategy and Marketing Advisement Custom Designed for Your Needs. The CxO Group, LLC is is a Certified Licensed Partner of the Value Forward Network.

We hold workshops nationwide including • New York • Orlando • Chicago • Dallas • Houston • Austin • Las Vegas • Los Angeles • San Francisco  • Denver •  Tulsa • Buffalo • Salt Lake City